Tollens Color Expression

Casa Decor, Madrid, 2013

Exhibitions/Events, Retail

The concept of intervention starts from color as an expression of light. To do this, the space is given a graphic quality that allows us to show the color both from the light and from the shadow.
As a first step, the light has been channeled from the outside to show the behavior of the paint and its texture according to the incidence of natural light throughout the day.

Color as an expression of light

The forms used are not free, and obey the imaginary projection of lights and shadows from a light source projected from the windows.
The result is a dynamic space where the main raw material is applied painting. As a culmination to the metaphor, a series of paint containers separated by the darkness of the shadow have been arranged, which allows us to appreciate different products and applications under the idea that without light there is no color.