Fermator Showroom

Reus, 2015


Concept and design of the visitor’s center space for a pioneer corporation in the manufacture of elevator doors. Under the slogan "Every day we open our doors to thousands of people" we rely on the poetics of "open, close and elevate".


The visitor enters a neutral space with soft lighting, and through mapping the edges of the cubes are drawn, then elevator doors are simulated, the space is strewn with doors, these open and transform the cubes into a nighttime skyline. A voiceover speaks of the company's experience and its solidity, voices and elevator rings are heard.