Cleopatra and the fascination of Egypt

Arte Canal Isabel II, Madrid, 2015


Cleopatra and the fascination of Egypt is an enlightened tale. Archeology and the arts become the writing of an imaginary narrator and for this reason, the organization of the exhibition assembly maintains a simple and consecutive narrative structure. The built elements lead the visitor in an orderly manner through the different chapters, and at the same time, with the design of the same, they seek to give the sensation of freedom. Aspects such as transparency, scale and color create visual references that help to build a mental map of the entire room.

It is usual to imagine exhibitions of this type in dark rooms, with a general dim lighting and another focused on the pieces. In this proposal, color is used to identify different subjects and a more uniform general light. We find its justification in the great symbolic charge of color in ancient Egypt and in the recurrent association of Cleopatra with a passionate and seductive character. The range proposed ranges from turquoise, toasting, green and blue, neutralizing them to give prominence to the pieces.

The architectural typology of the site where the exhibition takes place is overwhelming. Before denying it, it was decided to take advantage of its particularities to develop the route. At the beginning of each area, it is proposed to place a large format image and install a pair of lamps with special optics for the lighting of a concrete arch, thus taking advantage of not only the Cartesian geometry of the intercolumn, but also the total height of the room for create points of attention and give a sense of spaciousness.

Modular system inspired by the furniture design of ancient Egypt.

For the exhibition of the pieces, a modular system is proposed that dynamizes the whole. The system consists of the exempt showcase, the table with urn, the base and the enclosed showcase. Special care has been taken in the detail and reference is made to the furniture design of ancient Egypt: the structures of the exhibitors reinterpret formal and functional aspects such as the zoomorphic leg or the principle of the scissor chair, which has lasted even to this day.